Sheryl, and her on-air crew, launched Sheryl Underwood in the Afternoon, airing during drive time, 3p -7p ET on The Juice 107.3 (Toledo, Ohio). The show debuted to phenomenal reviews, with the online audience breaking significant tracking records, causing the website to crash. Officials say they’ve never seen this kind of response to programming. With the success of the on-air debut of Sheryl Underwood in the Afternoon the show was renamed Sheryl Underwood Radio and a multi-year deal was inked. The Executive Producer for the show is radio industry veteran Vic Frost.